Aquatix® by Landscape Structures won the 2024 Lammy Award for “Most Persuasive” print ad in Landscape Architecture Magazine.
The winning ad featured an image of a child playing in a row of rainbow-colored LED Jumping Arch Jets at nighttime, with the caption “Lights. Water. Action” and the subheading “Discover more than meets the eye.”
As noted in the January 2025 issue of LAM, one of the jurors was “struck by the product versatility showcased in the Aquatix ad, as the splash pad is used after dark (most splash pads are shown in daytime settings). ‘Everything hits all the marks,’ she says. ‘I like the boldness of color, the person in the space — it evokes an emotion, I wanted to be in it.'”
VP of Marketing for Landscape Structures Lynn Pinoniemi remarked, “We wanted to create a stunning visual and emotional connection with the audience by showcasing the LED Jumping Jets, a colorful display of light at night. The vibrant colors of the illuminated water jets against the nighttime backdrop were chosen to evoke a sense of wonder and excitement, highlighting how it transforms spaces into an immersive, sensory-rich experience. The headline – “Lights. Water. Action.” – was intentionally bold and energetic to convey movement and excitement, reflecting the interactive and engaging nature of the product. The combination of elements creates a compelling visual story that invites the viewer to imagine themselves stepping into this vibrant, sensory-filled world.”
